As the new year begins, I’m excited to share my goals and ambitions for Twist of Dark in the months ahead. Each plan reflects my commitment to creativity, sustainability, and community, staying true to the core values that define my brand.
Supporting the Crafty Collective
I’m thrilled to continue supporting the Crafty Collective as they transition to their new location. part of this vibrant group has been an incredible journey, not only for the creative opportunities but also for the wonderful friendships I’ve made along the way. The Crafty Collective has become like a crafty family to me, providing amazing support and encouragement every step of the way. I look forward to contributing to its growth and success in the new space, continuing to collaborate with such a talented and supportive community.
Consistent Stock and New Creations
Keeping my shop shelves consistently stocked is a top priority this year. I aim to ensure customers can always find something they love while also introducing exciting new products that reflect the unique, eco-conscious spirit of Twist of Dark.
To achieve this, I’ll focus on offering a range of core products that are always available—those staple pieces customers know and love. Alongside these, I’ll introduce special and limited items that make occasional appearances, adding an element of surprise and exclusivity to the collection. This balance will ensure there’s always something fresh and exciting to discover while maintaining a consistent connection to the heart of my brand.
Giving Back
This year, I’m committing 10% of all sales to the British Divers Marine Life Rescue (BDMLR). Their work to protect and rescue marine wildlife is vital, and I’m honored to support their mission through my creations.
Expanding Online
I’m excited to take Twist of Dark online! Launching an online store has been a long-time dream, and I’m thrilled to announce that I’ll be looking at heading to Folksy. This platform is the perfect home for my creations, connecting me with a community that values handmade, sustainable artistry. I can’t wait to make my work accessible to a wider audience, spreading the love for eco-conscious crafting far and wide.
Craft Fair Focus
I’ll be more selective with the craft fairs and markets I attend this year, choosing events that truly align with my brand values. This focused approach will give me more time to create and connect with customers who share my passion for handmade, meaningful creations.
Staying True to My Brand
Remaining authentic to myself and my brand is a cornerstone of my plans for the year. Twist of Dark thrives on individuality, and I’m committed to creating from the heart without letting external pressures dictate my direction.
Beach Clean-Up Mission
As part of my commitment to sustainability, I’m setting a litter-picking goal of 300kg for 2025. Removing litter from our beaches not only protects marine life but also preserves the natural beauty that inspires so much of my work.
Thank you for continuing to support Twist of Dark on this journey. I’m incredibly grateful for every customer, collaborator, and friend who has been part of this adventure. Here’s to a year filled with creativity, community, and making a difference!
Warm regards, Kim, Twist of Dark
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